Database

5 WAYS TO EFFECTIVELY SEGMENT YOUR CUSTOMER DATABASE

As a small business owner, it’s crucial that you use a database to keep track of information about your customers. The information you store in your database can help you make marketing decisions and strategically target customers based on demographic, geographic, and psychographic data.You can use the information you gather to plan email marketing campaigns, make new offers, improve lead conversion and even determine where you should focus most of your sales efforts.

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