tips

WHAT NEVER TO DO WHEN EXPANDING YOUR BUSINESS OR GROWING A REAL ESTATE TEAM

It’s exciting when the time comes to grow your business - either as a team or to expand to another location. What accompanies this excitement, however, are a number of decisions to be made and actions to be taken so that things turn out the best possible for you and everyone involved. And, while you can’t control everything that happens as you expand your enterprise, you can control what you decide to do and how you’re going to handle things.

5 WAYS TO EFFECTIVELY SEGMENT YOUR CUSTOMER DATABASE

As a small business owner, it’s crucial that you use a database to keep track of information about your customers. The information you store in your database can help you make marketing decisions and strategically target customers based on demographic, geographic, and psychographic data.You can use the information you gather to plan email marketing campaigns, make new offers, improve lead conversion and even determine where you should focus most of your sales efforts.

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